Sophie Miller
Marketing Specialist · 4 years of brand experience
+1-555-0143 · sophie.miller@example.com · Seattle, WA
Portfolio portfolio.example.com
Summary
4 years of marketing experience across 20+ online and offline campaigns. Turns brand goals into executable launch plans, with solid practice in content planning, channel buying, and post-campaign reviews.
Work Experience
Bluebird Home Goods · Marketing Specialist
- Owned annual new-product launches across short video, livestream, and pop-up channels, beating first-month sales targets by 35%.
- Ran 6 seasonal campaigns per year, adding up to 20,000 new followers in the best one while holding lead conversion above 12%.
- Managed an $800K annual budget with quarterly ROI reviews, cutting low-return channel spend from 30% to under 10%.
Harbor Foods · Marketing Assistant
- Supported 30+ in-store promotions, covering materials, staffing, and field data collection with zero major execution failures.
- Compiled monthly competitor briefs adopted by 3 product lines as pricing references.
Education
Cedar Business School · Bachelor's · Marketing
- Consumer behavior, brand management, market research. GPA 3.4/4.0.
Skills
Promotion & PlanningCampaign planning, Content ideas, Channel buying, Performance reviews
ToolsExcel pivot tables, Basic Photoshop, Survey tools
Awards
Annual Marketing Case Award · Bluebird Home Goods